Make your sales from your online events inevitable by showing up aligned, clear, and uncensored.
Want to make more sales from your online events without having to resort to weird bro-markety push tactics or cringey high-pressure pitches?
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If your answer is YES, you'll love my workshop, CONGRUENT.Â
CONGRUENT is designed to support you in creating or refining your online sales events in a way that is strategic, self-expressed, and most importantly- will convert the RIGHT people into your paid programs.
But before I get into the details, I want to share something with you...
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This is NOT a workshop where I'm going to give you a slide by slide "perfect webinar template" for you to plug & playâŠ.
This is a workshop where I'm showing you how to deliver online events YOUR way, that are incredibly strategic, valuable, loved by your community AND result in sales.
I truly believe that it's time for the most talented coaches in the industry to be the ones who are making the most sales, serving the most clients, and having the greatest impact.
If you have a hunch that your online events could be converting better, you're right.
So let's change that.
During CONGRUENT, I'll show you how to structure the content and offers of your online events so that they inspire the RIGHT people to buy.
During this two-hour workshop, I'll show you how you can design or refine incredible online events with zero cringe factor, that build massive trust with your audience, AND help you sell your offers by showcasing what youâre best at.
If you desire to sell one-to-many, cut down the amount of time you're spending on sales calls, and scale up your group programs, this workshop is made just for YOU!
And to be clear- this is not about a cookie-cutter approach.
I tried the formulaic âdo the slides this exact way in this exact orderâ webinar thing and it bombed SO HARDâŠ. I'm talking zero sales hard.
While that approach works for some people, itâs not for everyone.
In fact, itâs probably not for most people (and we know you're not 'most people' anyway.)
But this said- it IS essential that youâre strategic.
Because thereâs a difference between an online event that people LOVE and are super grateful for, and an online event that people LOVE, are super grateful for, AND that inspires them to sign up for your programs and services.Â
Knowing how to strike that balance is vital, and that's why it's the focus of CONGRUENT.
If you want to know how to design online events that sell, or upgrade the ones youâve already got, in a way that allows you to be authentic, self-expressed, and bring out your weird, you are going to LOVE this online workshop.
If you're already leading AMAZING online events where you feel self-expressed, connected to your audience, and have a blast, BUT they don't result in many sales (or as many as you hoped), I gotchu.
We're just a few strategic tweaks away from taking your online events up a notch, and that's precisely what I'm going to be sharing in CONGRUENT.
Iâm not going to be teaching you âEmily Utterâs Perfect Formula.â
Instead, I will show you how to make the perfect formula FOR YOU.
By taking a strategic gaze at what is *already* your zone of genius, youâll be able to level up the online events youâre already leading, so they are more fun, make more sales, and build the know-like-trust factor between you and your audience and ideal clients.
You get to host online events you're OBSESSED with that FEEL like you, that ALSO bring in SALES and get perfect fit clients into your programs.
"It doesnât feel gross to make an offer anymore, and I just had a half a million dollar launch!
I hired Emily to support me leading up to my online launch event because I knew I needed help refining my offer and maximizing my sales potential.
She went through my offer with me meticulously and even helped me make changes to my program when we realized what I was planning to sell wasnât in complete alignment. When it came time to make my pitch, I felt totally confident and embodied and my audience literally said, âTake my money!â
I realized I could sell in a way that was totally authentic to me, and that would also convert, and I did over half a million in sales at my event, with 80% of those clients paying in full. I went on to have the biggest cash month on record in my business. I appreciated Emilyâs no BS coaching style and support, and how she balances it with such care.â
- Nima Rahmany, Trauma Bond Guide & Relationship Coach
The CONGRUENT Workshop is Broken Into Two Parts:
Part One: Aligning Your Sales/Launch Event With Your Paid Program
During Part One of CONGRUENT I'll Show You:
đ„ How to choose (or fine-tune) your event topic so it magnetizes the right people for your paid offer
đ„Â How to strategically develop your content so it flows easily into an offer. (Hint: If you host events your audience loves, but don't get a lot of sales, this part is for you!)
đ„Â How to design your event so your audience is totally engaged and stays until the end, instead of watching your live attendee numbers dwindle the second you start your pitch.
đ„ How to build credibility and authority without leading your audience into the cringe zone, and instead get your audience thinking about the results they could get if they worked with you
Part Two: The Art of the Authentic Pitch.Â
Making Your Offer & Making Sales (without the cringe)
In Part 2 Youâll Learn:
đ„Â How to share about your paid program with clarity, confidence, and conviction. I'll also share my secret formula with you that takes your offer from confusing or overwhelming, to crystal clear and a MUST HAVE.
đ„ How to open the right loops in your audience's mind, so that by the time you make your offer, it's OBVIOUS that your program is the best next step for them. They'll be asking YOU how they can join. Â
đ„Â How to align your energy so that your audience TRULY feels your sincerity, rather than seeing you as just another person who wants to sell them something. You'll learn how to identify the subtle, "energetic bumps" that repel sales, and how to fix them.
Hereâs what my clients say about working together:
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"Working with Emily has been so divine. I was drawn to her initially because I needed some clarity on pricing my programs. And the results of working with her have just blown. Me. Away.
I got clarity on my avatar and thoughts and feelings: getting clarity totally changed my message, and invigorated me to start talking with them. She confronted me to think about why I was filtering and who am I apologizing to when I am. And that allowed me to realize WHEN I was, and her suggestion to just âsay the thingâ has increased the accuracy and relevancy to my audience in a way that has made me completely magnetic. Iâm no longer filtering. So my audience can actually FIND me because Iâm saying what they need to hear!
Some unexpected results of speaking truth - saying the thing -Â Currently I am in the middle of the biggest launch I've ever done in my business, at $224,000 in sales and counting. If you are thinking about working with Emily: STOP THINKING. JUST DO IT. Sheâs f-ing brilliant. An undiscovered genius."
- Abi Levine, Mindset Coach
"With Emilyâs help, I have sold out my brand new coaching program twice, increased my rates by 10x, and am now able to see clients internationally online.
My online business didn't even exist two years ago, and we crossed over $500,000 NZ cash in the door for the year!
Working with Emily was an absolute game changer. This is hands down one of the best investments I have ever made."
- Jin Ong
"Through Emily's support on our offer, we were able to increase the price of our program from $15,000 to $25,000, all while increasing our sales close ratio, AND attracting higher level clients. We sold out our program and had a $250k launch!
Just wanted to let you know that the skills and strategies you taught me back are still paying off, as I suspect they will for the rest of my life!"
- Jamin Heppel, Leadership Coach, Mountains & Marathons
"Emily Utter is a Soul Money Doula! it was in her mastermind that I was able to birth my most profoundly impactful soul-aligned offer, that came together as powerfully collaborative community alliance.
Her mastermind was a safe place where I could go through all of the labor pains & deep soul level healing that was needed to bring this offer to life, which generated over $500K+ in revenue. I closed the the year with $769K cash collected. It was a whole new level of mastery for which I am truly grateful"
- Lorna Liana
YOUR HOST
Hi, I'm Emily Utter, Rock Star Business Coach, and self-proclaimed Queen of Sales & Self-Expression.Â
For more than a decade, I've run a solid practice teaching brilliant coaches just like you how to have successful, aligned businesses that are profitable and FUN. The strategies I teach have helped my clients create launches as big as $800k USD, sold-out programs, $500-800k+ years, and all in a way that was truly an expression of who they are, and their greatest gifts to share with the world.
I'm obsessed with the connection between uncensored marketing and messaging that attracts high-level clients, the perfectly aligned offer, and knowing how to show up with unstoppable confidence, every time you're selling and launching. Your personality, self-expression, and alignment are your most untapped source of rapid growth in your business, but they don't have to be!
And that's what I'm here to share in CONGRUENT.
When all of these pieces are working together, your launch events will see incredible shifts, and quickly!
*Your registration includes lifetime access to the event recording. Â
We are a mission-driven company and work strictly with heart-centered entrepreneurs- those whose businesses are designed to make a difference for people and the environment.
As a company, we strive to be anti-racist and build anti-racist communities. We fully support and advocate for BIPOC and LGBTQIA+ rights. In our programs and online series, we welcome all genders, all identities, all people.
Oh- and we hate Donald Trump & ICE passionately.Â
